MARCELA BACELO^®

ABOUT PRESS CONTACT PROJECTS

Pulsse, a prominent Brazilian fashion brand, stands out for its unwavering commitment to sustainability. Seeking to elevate its brand image, Pulsse collaborated with Sesh Oficial, a São Paulo agency, where Marcela played a pivotal role. She crafted a visual identity, branding book, packaging design, fabric design, social media assets, and directed the art direction for photoshoots. Marcela's designs, marked by vibrant colors, feminine touches, and a pop-art feel, perfectly encapsulated Pulsse's identity.

The project's success fueled Marcela's collaboration with accomplished designers Giovana Pela and Isabela Alckimin, resulting in a stunning scarf collection. Marcela's expertise in branding, design, and art direction proved indispensable, culminating in a unique collection resonating with Pulsse's values. This partnership not only produced visually striking scarves but also aligned with environmental consciousness, solidifying Pulsse's leadership in sustainable fashion.

The collective goal was to portray the theme in a feminine and playful manner, resulting in a unique and creatively curated collection that showcases each designer's distinctive style and character. In addition to designing, the designer played a key role in directing the photoshoot, ensuring the scarves were presented in a way that accentuated their beauty and individuality. This collaboration presented a wonderful opportunity for the designer to work alongside other talented individuals, contributing to the creation of a truly special and unique scarf collection that they take great pride in.

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Marcela Bacelo, a Brazilian designer and recipient of the prestigious Sillas Rhode Scholarship at SVA NY, began her career with Brazilian agencies like plenty and sesh, gaining valuable product management experience. Upon her move to New York, Marcela excelled at Roc Nation as a Design and Artist Marketing Resident, contributing to merchandise and strategic marketing for artists such as Alicia Keys and Megan Thee Stallion. Simultaneously, she served as Editor-in-Chief at Visual Opinion, overseeing the production of over 10 magazines at SVA. Graduating with honors, Marcela joined Paper Planes, an affiliated Roc Nation clothing brand, showcasing her expertise in various fashion roles, including design, tech packs, campaign ideation, and production oversight. Recognized for her unique fashion sense, Marcela has been featured in magazines like Costume Denmark and HypeBae. With a versatile skill set encompassing graphic design, UX/UI, set direction, branding, and fashion design, Marcela is a dynamic designer ready to make a lasting impact.

^{MARCELA BACELO® São Paulo, SP New York, NY}