MARCELA BACELO^®

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In collaboration with Paper Planes, the renowned streetwear brand co-founded by Jay Z and Emory Jones, Marcela took the helm in designing their highly anticipated Valentine's Day 2024 Capsule Collection. Drawing inspiration from the evocative works of Californian artist Aloki, Marcela crafted a range of garments, including short sleeve and long sleeve t-shirts, as well as a hoodie. Marcela's involvement extended beyond mere design; she meticulously curated the aesthetic direction for each piece, ensuring that Aloki's distinctive style was faithfully represented in wearable form.

From initial concept to final execution, Marcela led the creative process, leaving an indelible mark on every aspect of the collection. Moreover, Marcela assumed responsibility for the technical intricacies of the project, meticulously crafting comprehensive tech packs for the factories. These encompassed not only the standard specifications for plastisol prints on the tees but also intricate details for the hoodie, incorporating various techniques, drawcord variations, and unique cuts.

Chanielle bear aplique tech pack, and cad developmen.

Tech pack details from sizing, to placement and color call out for screen printing.

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Marcela Bacelo, a Brazilian designer and recipient of the prestigious Sillas Rhode Scholarship at SVA NY, began her career with Brazilian agencies like plenty and sesh, gaining valuable product management experience. Upon her move to New York, Marcela excelled at Roc Nation as a Design and Artist Marketing Resident, contributing to merchandise and strategic marketing for artists such as Alicia Keys and Megan Thee Stallion. Simultaneously, she served as Editor-in-Chief at Visual Opinion, overseeing the production of over 10 magazines at SVA. Graduating with honors, Marcela joined Paper Planes, an affiliated Roc Nation clothing brand, showcasing her expertise in various fashion roles, including design, tech packs, campaign ideation, and production oversight. Recognized for her unique fashion sense, Marcela has been featured in magazines like Costume Denmark and HypeBae. With a versatile skill set encompassing graphic design, UX/UI, set direction, branding, and fashion design, Marcela is a dynamic designer ready to make a lasting impact.

^{MARCELA BACELO® São Paulo, SP New York, NY}