MARCELA BACELO^®

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As a social media designer, the individual in question had the opportunity to work with a wide range of clients, one of whom was Elisabete Dietriche, a prominent jewelry and sunglasses brand owned by Plenty. With this client, the designer's responsibilities included designing visually appealing and engaging stories, as well as creating other social media assets that were necessary to promote the brand's jewelry and sunglasses collection.

Working closely with the brand's marketing team, the designer developed a deep understanding of the brand's aesthetic and values, which were then translated into the visual designs they created. By carefully selecting fonts, colors, and imagery, the designer was able to craft social media assets that effectively captured the brand's essence and resonated with its target audience.

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Marcela Bacelo, a Brazilian designer and recipient of the prestigious Sillas Rhode Scholarship at SVA NY, began her career with Brazilian agencies like plenty and sesh, gaining valuable product management experience. Upon her move to New York, Marcela excelled at Roc Nation as a Design and Artist Marketing Resident, contributing to merchandise and strategic marketing for artists such as Alicia Keys and Megan Thee Stallion. Simultaneously, she served as Editor-in-Chief at Visual Opinion, overseeing the production of over 10 magazines at SVA. Graduating with honors, Marcela joined Paper Planes, an affiliated Roc Nation clothing brand, showcasing her expertise in various fashion roles, including design, tech packs, campaign ideation, and production oversight. Recognized for her unique fashion sense, Marcela has been featured in magazines like Costume Denmark and HypeBae. With a versatile skill set encompassing graphic design, UX/UI, set direction, branding, and fashion design, Marcela is a dynamic designer ready to make a lasting impact.

^{MARCELA BACELO® São Paulo, SP New York, NY}