MARCELA BACELO^®

ABOUT PRESS CONTACT PROJECTS

Beacon's Closet is NY based thrift store. It aims to perpetuate sustainable fashion with style and authenticity. We can encourage consumers to consume vintage pieces by creating an app that curates items based on each person's type, making thrifting more straightforward and practical for the shopper. To promote the product and make it go viral throughout the various social media platforms, we would create a "hyped" product inside the app.

As the algorithm is already working with a more personalized experience and curating vintage clothes, the app would also provide the option to purchase a "surprise box." What's the surprise box? Based o your style and taste shown on your Instagram page and Pinterest board, we were able to curate the perfect "shopping experience for you." Therefore: NO HUSTLE.

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Marcela Bacelo, a Brazilian designer and recipient of the prestigious Sillas Rhode Scholarship at SVA NY, began her career with Brazilian agencies like plenty and sesh, gaining valuable product management experience. Upon her move to New York, Marcela excelled at Roc Nation as a Design and Artist Marketing Resident, contributing to merchandise and strategic marketing for artists such as Alicia Keys and Megan Thee Stallion. Simultaneously, she served as Editor-in-Chief at Visual Opinion, overseeing the production of over 10 magazines at SVA. Graduating with honors, Marcela joined Paper Planes, an affiliated Roc Nation clothing brand, showcasing her expertise in various fashion roles, including design, tech packs, campaign ideation, and production oversight. Recognized for her unique fashion sense, Marcela has been featured in magazines like Costume Denmark and HypeBae. With a versatile skill set encompassing graphic design, UX/UI, set direction, branding, and fashion design, Marcela is a dynamic designer ready to make a lasting impact.

^{MARCELA BACELO® São Paulo, SP New York, NY}